News & Articles
Using AI and behavioural science to retain customers
AI powered by customer data and behavioural science helps you retain customers.
SmartMeasures are Proud Sponsors of EMC19 in Houston
EMC19 is the largest Retail Energy Conference in North America. The theme for March 2023 is Surviving & Thriving during Turbulent times.
Challenge 6: How to measure ‘actual’ future behaviour of your customers
Are your CX metrics predicting actual retention behaviours to drive your retention strategy, or ‘aspirational’ indicators likely missing the mark?
Challenge 5 – How to link your CX initiatives to numbers your CEO cares about
CX executives use traditional metrics to report the performance of marketing initiatives — but are these the numbers the CEO wants?
Challenge 4 – How to cost effectively win back customers who have left
When there is high churn, a lot of effort is spent winning lost customers back, but is that the right approach?
Challenge 3 – How to accurately predict customer churn to deliver greater ROI
The average customer doesn’t exist. Learn how to use prediction to improve the ROI on your retention activity.
Challenge 2 – How to understand your customers’ health
Happy customers make a business thrive, unhappy customers can bring down a business. It’s critical to understand your customers’ health.
Challenge 1 – How to grow your business in a competitive market
Customer retention is the best strategy to deliver business growth and it’s lower cost focusing purely on customer acquisition strategies.
SmartMeasures AEW2022
Libby Dale SmartMeasures Co-founder will explain how a systematic approach to retaining customers can be your growth strategy.
SmartMeasures founders share their story
Hear the story behind SmartMeasures from the founders
SmartMeasures at Australian Energy Week
Prediction doesn’t save customers. You need action.
SmartMeasures at Enlit Melbourne
Discover how you can implement your own solution to retain customers at Enlit Melbourne 16-17 March
Australians are suspicious of AI technology
In developing AI applications, objectives and intentions must be well communicated to the business and to users to earn trust.
Why energy retailers need to be proactive with their customer experience
Energy retailers who provide proactive customer experience can greatly improve customer retention rates.
Customer Retention – The NEW growth strategy for energy retailers
To grow their business energy retailers need to be able to retain their existing customers.
Turning data into positive experiences for energy retail customers
Retail energy providers collect and store a tremendous amount of data about their customers.
Why AI and Customer Churn Analytics is a game changer for energy retailers
Energy retailers need to change their game if they are to maintain profitability and grow their business.
How useful are NPS, CES and CSAT scores in measuring CX success?
Surveys only capture customer sentiment at a point in time and NPS doesn’t help you improve!
Show me the money!
Focus on the money – the most important CX metric according to Forrester!
Most customers don’t complain – they just leave
Only 5% of customers with a problem will contact your organisation. The rest will just leave.
B3000+ Awards Night 2019
The SmartMeasures team pass B3000 Award Winners title to 2019 winners.
Don’t poke the bear! Why many executives are afraid of talking to customers
They worry it will encourage the customer to re-think the entire relationship and ultimately leave.
Why CX is stagnating
Until companies have CX management in place, they can’t improve overall CX in a systematic continual reliably way.
Unhappy customers – what’s the cost?
Second in our Customer series. There is a range of customer unhappiness. If you get in early and you can fix it. If you don’t, the cost can be significant.
The Value of Happy Customers
First in our Customers series. We all say we want happy customers, but what are they really worth to our business?
How AI can make you smarter
AI can make you a lot smarter about what’s happening with your business and customers.
Does an apology help with customer retention?
How far can an apology reverse the damage done and help with customer retention?
Turning the tide on churn with AI, big data and your service team
Just imagine knowing your customers at an individual level. Knowing if their happy or not. And if they’re not, knowing you have systems in place to reach out and service them.
A pragmatic approach to getting benefits from AI
In the enterprise world, data is never clean, never complete, never without errors. But here’s a new pragmatic approach to get benefits from AI.
How much does customer churn cost?
When your business is losing 20, 30 even 40% of its revenue each year, surely it’s too painful to ignore.
How to keep your brand fighting fit with AI
The key to a healthy brand is healthy customers, so if you want to work out what really makes them happy, put AI to work on the data you already have to achieve the gains you’ve always wanted.
SmartMeasures Co-founder in the Spotlight
We are taking our churn predictive software to Utility Week in November. SmartMeasures co-founder Libby Dale is featured in the Digital Hero Spotlight this month.
Winner of the prestigious Business 3000+ Award
SmartMeasures is thrilled to announce that we are this year’s winner of highly regarded Alan Knipe Innovation Award and the BlueRock Business of the Year Award, making us the overall winner of Melbourne’s premier awards for small business, Business 3000+
PR wire
Australian software set to slash hundreds of millions from our customer churn bill.
B&T
Aussie CX experts create world-first software that predicts customer churn.
The combination of artificial intelligence with the breadth of data analysed and the use of automated treatment plans is the true ‘magic sauce’.
Predicting customer churn then stepping in to stop it…
Sounds like the stuff from a science fiction movie? Predicting churn before it happens is not the stuff of sci-fi. It is here with us today thanks to powers of artificial intelligence (AI) and the tenacity and determination of two Australian customer retention experts
CMO Australia
CMO’s top 8 martech stories for the week – 22 February 2018: Churn predicting software launched.
Cost of customer churn too hard to ignore
Regardless of what you call it – defection, attrition, turnover, changing providers, you name it – customer churn is a painful reality doing business. But is the tide turning for customer retention?
Do we really care about keeping customers?
It’s time to be smarter about keeping customers, really making life easier for them to stay. Who has the responsibility for customer retention in your organisation?
