SmartMeasures founders share their story

January 31, 2022

Hear the story behind SmartMeasures from the founders

Thank you to the folks at BridgeWhat and Scaleup Valley for inviting us to be interviewed for their podcast series.  This podcast covers how and why we created SmartMeasures after decades in corporate life and how it delivers value to enterprise clients today.

In the high tech world of big data and AI, prediction is only the start of the process. Until you are actually retaining customers you are not delivering a benefit. Best practice customer retention requires carefully crafted service messages and a process to choose the optimum message for each customer. Before you implement at scale, you must test performance against control groups.

Listen to the podcast here

 

We at SmartMeasures are helping our clients achieve their growth ambitions by keeping the customers they have because it’s cheaper and smarter.

If you would like to know more, get in touch.