Tackling Churn Differently – SmartMeasures shortlisted in the CX Awards 2023

The team at SmartMeasures is thrilled to be shortlisted for the coveted Best CX Partner 2023 Awards.  A massive shout out to Simply Energy, our partner in this submission.

SmartMeasures and client Simply Energy have been working together for a number of years and “Tackling Customer Churn Differently”.  The program has been led by Allison Dorogoj, Simply Energy’s General Manager of Customer Experience and Growth.  Dorogoj says of the program:

“Together, Simply Energy and SmartMeasures have consistently exceeded targets in terms of the target number of retained customers and Return on Investment. The targeted approach to customer churn that we have been able to implement with the capabilities of both the technology and support provided by SmartMeasures has helped us to retain customers, improve profitability and enabled data-driven decision making. SmartMeasures takes the guesswork out of our actions and provides ongoing return on investment.

– SmartMeasures’ AI accuracy consistently performs well above 70% accuracy.
– We receive more than $3 in retained profit for every $1 we invest in the program.
– Our best-performing treatment has improved churn by 58% compared to the control group.

Few streams of work can articulate such a clear return on investment in churn rate and costs. This program also provides positive customer outcomes where unhappy customers are proactively identified and contacted so that their engagement can be regained.”

We couldn’t be more pleased with the recognition for CX Excellence this award brings.  You can read the full awards shortlist here.

If you would like to explore how you could “Tackle Customer Churn Differently” in your organisation, we’d love to hear from you.  Get in touch.