SmartMeasures
Debt Reduction
Get in early to change payment behaviour and save customers from drowning in debt.
![](https://smartmeasures.ai/wp-content/uploads/2023/11/debt-reduction-hero.png)
How SmartMeasures predicts customer debt before it happens
1.
Gather data
Collect data from multiple sources across your business and anonymise personal information.
![](https://smartmeasures.ai/wp-content/uploads/2023/11/illo1-data.png)
![](https://smartmeasures.ai/wp-content/uploads/2023/11/icon-data-wand.png)
Messy data? No worries
SmartMeasures takes care of messy, missing and duplicated data issues.
2.
Predict & categorise
Every week the 4 prediction AI’s predict and categorise all customers that are at risk of falling into debt.
![](https://smartmeasures.ai/wp-content/uploads/2024/06/debt-illo2.png)
![](https://smartmeasures.ai/wp-content/uploads/2023/11/icon-hand.png)
How we write treatment messages using Behavioural Science
- Craft bespoke messages that align to emotions for each defined customer type
- Frame all messages with supportive intention
- Reduce cognitive load via proactive messaging and simple calls to action
3.
Engage & collect
Proactively reach out to customers to shift payment behaviour in early stages of debt.
![](https://smartmeasures.ai/wp-content/uploads/2023/11/debt-illo3.png)
![](https://smartmeasures.ai/wp-content/uploads/2023/11/icon-treatment-channels.png)
Treatment channels
Reach your customers the way they prefer whether it be SMS, chat, app notification, email, call or even a letter.
Our approach to debt
We focus on 3 distinct customer debt types and a different approach is needed to change the behaviour of each.
![debt-type-unexpected debt-type-unexpected](https://smartmeasures.ai/wp-content/uploads/2023/11/debt-type-unexpected-80x80.png)
Uncover the Unexpected
These customers are new to debt, don’t engage and don’t realise help is available. Messages let them know we are here to help and offer support.
![debt-type-battlers debt-type-battlers](https://smartmeasures.ai/wp-content/uploads/2023/11/debt-type-battlers-80x80.png)
Help the Battlers
The ones that are doing it tough living hand to mouth and familiar to debt. Messages must acknowledge them and reinforce assistance available.
![defiants-0624 defiants-0624](https://smartmeasures.ai/wp-content/uploads/2024/06/defiants-0624-80x80.png)
Expose the Unwilling
These people don’t engage and don’t intend to pay. Messages must be firm and communicate it’s not acceptable.
Outcomes
- Improved customer engagement
- Proactively support vulnerable customers
- Improve cashflow
- Know your debt customer types
![paid-stamp paid-stamp](https://smartmeasures.ai/wp-content/uploads/2023/11/paid-stamp-114x166.png)