Sounds like the stuff from a science fiction movie? Predicting churn before it happens is not the stuff of sci-fi. It is here with us today thanks to powers of artificial intelligence (AI) and the tenacity and determination of two Australian customer retention experts
CMO’s top 8 martech stories for the week – 22 February 2018: Churn predicting software launched.
Regardless of what you call it – defection, attrition, turnover, changing providers, you name it – customer churn is a painful reality doing business. But is the tide turning for customer retention?
It’s time to be smarter about keeping customers, really making life easier for them to stay. Who has the responsibility for customer retention in your organisation?