Retain more customers. Support earlier payments.

Identify customers at risk of leaving or developing payment difficulty, then engage them with messages suited to their circumstances. SmartMeasures combines predictive AI and behavioural science in a managed service, with outcomes measured against a control group and reported weekly.

Our solutions

SmartMeasures

Churn Reduction

Drive revenue and deal with customer churn head-on.

Know your customers – even those who haven’t contacted you
Slash millions from your customer churn bill
SmartMeasures is a systematic solution that is always on and always learning

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SmartMeasures

Payment Support

Reach customers before payment difficulty escalates.

Improved customer engagement
Proactively support vulnerable customers
Improve cashflow
Know your customer debt types

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“I think that’s what has really changed with the SmartMeasures approach. We now have very tailored and hyper-personalised treatment plans that are not just segment tailored or market tailored. It’s a model that learns and gets better over time, unlike our work with propensity models.”

Andrea Bernard
General Manager Marketing & Sales | Simply Energy

“Many customers are forced to prioritise other expenses when facing rising costs, leading to delayed payments. To address this and proactively reach out before accounts become delinquent, we sought a more sophisticated approach.

While our existing dunning and collections strategies achieved results across various customer segments, we aimed to add a layer of intelligence. This is where implementing a predictive model became a natural next step.”