Meet the AI platform that puts your data to work

SmartMeasures uses a combination of AI and behavioural science, to reduce customer churn and customer debt in a way that delivers happy customers and improves your business’ bottom line.

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Our solutions

SmartMeasures

Churn Reduction

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Drive revenue and deal with customer churn head-on.

  • Know your customers – even those who haven’t contacted you
  • Slash millions from your customer churn bill
  • SmartMeasures is a systematic solution that is always on and always learning

SmartMeasures

Debt Reduction

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Get in early to change payment behaviour and save customers from drowning in debt.

  • Improved customer engagement
  • Proactively support vulnerable customers
  • Improve cashflow
  • Know your customer debt types
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“I think that’s what has really changed with the SmartMeasures approach. We now have very tailored and hyper-personalised treatment plans that are not just segment tailored or market tailored. It’s a model that learns and gets better over time, unlike our work with propensity models.”

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Andrea Bernard
General Manager Marketing & Sales | Simply Energy

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“Many customers are forced to prioritise other expenses when facing rising costs, leading to delayed payments. To address this and proactively reach out before accounts become delinquent, we sought a more sophisticated approach.

While our existing dunning and collections strategies achieved results across various customer segments, we aimed to add a layer of intelligence. This is where implementing a predictive model became a natural next step.”

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Joel Arnold
Head of Credit Risk & Collections | ENGIE

From our blog

From Collections to Prevention: What Leading Utilities Are Doing Differently

Article 5 of 5 | Following our May 2026 Chartwell webinar

Predict Before You Chase, A New Model for Managing Arrears

Article 4 of 5 | Following our May 2026 Chartwell webinar

Why customers in hardship go quiet and what it takes to reach them

Article 3 of 5 | Following our May 2026 Chartwell webinar

The Moment That Changes Everything: The Missed Payment

Article 2 of 5 | Following our May 2026 Chartwell webinar

Why Utility Debt Keeps Rising Even with Mature Collections

Article 1 of 5 | Following our May 2026 Chartwell webinar

Top of the Cliff: Why Utilities must rethink how debt begins

How early identification of financial stress reduces cost, risk, and customer harm