“I think that’s what has really changed with the SmartMeasures approach. We now have very tailored and hyper-personalised treatment plans that are not just segment tailored or market tailored. It’s a model that learns and gets better over time, unlike our work with propensity models.”

“Many customers are forced to prioritise other expenses when facing rising costs, leading to delayed payments. To address this and proactively reach out before accounts become delinquent, we sought a more sophisticated approach.

While our existing dunning and collections strategies achieved results across various customer segments, we aimed to add a layer of intelligence. This is where implementing a predictive model became a natural next step.”