Meet the AI platform that puts your data to work

SmartMeasures uses a combination of AI and behavioural science, to reduce customer churn and customer debt in a way that delivers happy customers and improves your business’ bottom line.


Our solutions


Churn Reduction


Drive revenue and deal with customer churn head-on.

  • Know your customers – even those who haven’t contacted you
  • Slash millions from your customer churn bill
  • SmartMeasures is a systematic solution that is always on and always learning


Debt Reduction


Get in early to change payment behaviour and save customers from drowning in debt.

  • Improved customer engagement
  • Proactively support vulnerable customers
  • Improve cashflow
  • Know your customer debt types

“I think that’s what has really changed with the SmartMeasures approach. We now have very tailored and hyper-personalised treatment plans that are not just segment tailored or market tailored. It’s a model that learns and gets better over time, unlike our work with propensity models.”


Andrea Bernard
General Manager Marketing & Sales | Simply Energy


“Many customers are forced to prioritise other expenses when facing rising costs, leading to delayed payments. To address this and proactively reach out before accounts become delinquent, we sought a more sophisticated approach.

While our existing dunning and collections strategies achieved results across various customer segments, we aimed to add a layer of intelligence. This is where implementing a predictive model became a natural next step.”


Joel Arnold
Head of Credit Risk & Collections | ENGIE

From our blog

Risk Mitigation for Retail Energy Providers in the US

EMC21 is the largest Retail Energy Conference in North America. The theme for March 2024 is Mitigating Risk in Retail Energy.

customer getting help with bills

Unlocking the Golden Window: Transform Debt Collection Through Early Intervention

There is a “golden window” of opportunity to identify potential future debt early and step in to help before emotions become heated.

Power Play: How early collections intervention helps energy retailers and customers alike

Early intervention delivers a win-win for the energy retailer and the customer.

Webinar – How to use AI and Behavioural Science to power your CX and marketing strategies

Are you looking to take your CX and marketing strategies to the next level?

Customer Smarts Podcast – Using a combination of AI and Behavioural Science to prevent customer loss

Read the Top 7 insights from Customer Smarts podcaster Justin Stafford’s interview with SmartMeasures cofounder.

SmartMeasures is headed to the inaugural Energy Retail Excellence conference

SmartMeasures helps energy retailers reach out to assist consumers who are having difficulty with energy bills.