Libby Dale SmartMeasures Co-founder will explain how a systematic approach to retaining customers can be your growth strategy.
Author: Libby Dale
SmartMeasures at Enlit Melbourne
February 25, 2022Discover how you can implement your own solution to retain customers at Enlit Melbourne 16-17 March
SmartMeasures founders share their story
January 31, 2022Hear the story behind SmartMeasures from the founders
Challenge 6: How to measure ‘actual’ future behaviour of your customers
September 20, 2021Are your CX metrics predicting actual retention behaviours to drive your retention strategy, or ‘aspirational’ indicators likely missing the mark?
Challenge 5 – How to link your CX initiatives to numbers your CEO cares about
August 22, 2021CX executives use traditional metrics to report the performance of marketing initiatives — but are these the numbers the CEO wants?
Challenge 4 – How to cost effectively win back customers who have left
June 24, 2021When there is high churn, a lot of effort is spent winning lost customers back, but is that the right approach?
SmartMeasures at Australian Energy Week
May 18, 2021
Challenge 3 – How to accurately predict customer churn to deliver greater ROI
April 13, 2021The average customer doesn’t exist. Learn how to use prediction to improve the ROI on your retention activity.
Challenge 2 – How to understand your customers’ health
February 26, 2021Happy customers make a business thrive, unhappy customers can bring down a business. It’s critical to understand your customers’ health.
Challenge 1 – How to grow your business in a competitive market
January 15, 2021Customer retention is the best strategy to deliver business growth and it’s lower cost focusing purely on customer acquisition strategies.
Australians are suspicious of AI technology
November 4, 2020In developing AI applications, objectives and intentions must be well communicated to the business and to users to earn trust.
How useful are NPS, CES and CSAT scores in measuring CX success?
February 23, 2020Surveys only capture customer sentiment at a point in time and NPS doesn’t help you improve!
Show me the money!
January 20, 2020Focus on the money – the most important CX metric according to Forrester!
