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Author: Libby Dale

Using AI and behavioural science to retain customers

AI powered by customer data and behavioural science helps you retain customers.

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Posted in blog, Media and press | Tagged AI, Customer Retention, CX initiatives, retention strategy

SmartMeasures are Proud Sponsors of EMC19 in Houston

EMC19 is the largest Retail Energy Conference in North America. The theme for March 2023 is Surviving & Thriving during Turbulent times.

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Posted in Media and press

Challenge 6: How to measure ‘actual’ future behaviour of your customers

Are your CX metrics predicting actual retention behaviours to drive your retention strategy, or ‘aspirational’ indicators likely missing the mark?

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Posted in blog | Tagged behavioural metrics, customer engagement, Customer Retention

Challenge 5 – How to link your CX initiatives to numbers your CEO cares about

CX executives use traditional metrics to report the performance of marketing initiatives — but are these the numbers the CEO wants?

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Posted in blog | Tagged AI benefits, customer experience, Customer Retention, CX initiatives, outcomes, ROI
challenge 5 article

Challenge 4 – How to cost effectively win back customers who have left

When there is high churn, a lot of effort is spent winning lost customers back, but is that the right approach?

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Posted in blog

Challenge 3 – How to accurately predict customer churn to deliver greater ROI

The average customer doesn’t exist. Learn how to use prediction to improve the ROI on your retention activity.

 

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Posted in blog

Challenge 2 – How to understand your customers’ health

Happy customers make a business thrive, unhappy customers can bring down a business. It’s critical to understand your customers’ health.

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Posted in blog

Challenge 1 – How to grow your business in a competitive market

Customer retention is the best strategy to deliver business growth and it’s lower cost focusing purely on customer acquisition strategies.

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Posted in blog | Tagged AI benefits, customer engagement, Customer Retention, customer value

SmartMeasures AEW2022

Libby Dale SmartMeasures Co-founder will explain how a systematic approach to retaining customers can be your growth strategy.

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Posted in Uncategorized

SmartMeasures founders share their story

Hear the story behind SmartMeasures from the founders

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Posted in blog, Uncategorized | Tagged #founderstories #growth #podcast

SmartMeasures at Australian Energy Week

Prediction doesn’t save customers.  You need action.

 

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Posted in Media and press

SmartMeasures at Enlit Melbourne

Discover how you can implement your own solution to retain customers at Enlit Melbourne 16-17 March

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Posted in blog, Media and press

Australians are suspicious of AI technology

In developing AI applications, objectives and intentions must be well communicated to the business and to users to earn trust.

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How useful are NPS, CES and CSAT scores in measuring CX success?

Surveys only capture customer sentiment at a point in time and NPS doesn’t help you improve!

Posted in blog

Show me the money!

Focus on the money – the most important CX metric according to Forrester!

Posted in blog | Tagged CX, cxmetrics, showmethemoney

Most customers don’t complain – they just leave

Posted in blog

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