AI powered by customer data and behavioural science helps you retain customers.
Author: Libby Dale
SmartMeasures are Proud Sponsors of EMC19 in Houston
EMC19 is the largest Retail Energy Conference in North America. The theme for March 2023 is Surviving & Thriving during Turbulent times.
Challenge 6: How to measure ‘actual’ future behaviour of your customers
Are your CX metrics predicting actual retention behaviours to drive your retention strategy, or ‘aspirational’ indicators likely missing the mark?
Challenge 5 – How to link your CX initiatives to numbers your CEO cares about
CX executives use traditional metrics to report the performance of marketing initiatives — but are these the numbers the CEO wants?
Challenge 4 – How to cost effectively win back customers who have left
When there is high churn, a lot of effort is spent winning lost customers back, but is that the right approach?
Challenge 3 – How to accurately predict customer churn to deliver greater ROI
The average customer doesn’t exist. Learn how to use prediction to improve the ROI on your retention activity.
Challenge 2 – How to understand your customers’ health
Happy customers make a business thrive, unhappy customers can bring down a business. It’s critical to understand your customers’ health.
Challenge 1 – How to grow your business in a competitive market
Customer retention is the best strategy to deliver business growth and it’s lower cost focusing purely on customer acquisition strategies.
SmartMeasures AEW2022
Libby Dale SmartMeasures Co-founder will explain how a systematic approach to retaining customers can be your growth strategy.
SmartMeasures founders share their story
Hear the story behind SmartMeasures from the founders
SmartMeasures at Australian Energy Week
SmartMeasures at Enlit Melbourne
Discover how you can implement your own solution to retain customers at Enlit Melbourne 16-17 March
Australians are suspicious of AI technology
In developing AI applications, objectives and intentions must be well communicated to the business and to users to earn trust.
How useful are NPS, CES and CSAT scores in measuring CX success?
Surveys only capture customer sentiment at a point in time and NPS doesn’t help you improve!
Show me the money!
Focus on the money – the most important CX metric according to Forrester!
