Article 4, The real power of AI lies in proving it works, week after week.
Category: blog
AI with Benefits: Why AI Projects Fail (and How to Avoid the Pitfalls)
Article 3, It’s the conversation no one in AI really wants to have.
AI with Benefits: Building the AI Business Case (and Deciding What Success Means)
Article 2, Define success first — that’s how AI delivers outcomes
AI with Benefits: What success with AI really looks like
Article 1, from hype to proof: How to make AI deliver measurable ROI in the real world
AI with Benefits
From hype to proof: how to make AI deliver measurable ROI in the real world
A unique perspective on predicting debt
The earliest signs of debt aren’t financial at all — they’re behavioural
Outcome as a Service (OaaS): Fixing AI project success rates
From messy AI projects to measurable impact.
Behavioural Science for Reducing Utility Debt
It’s not just about comms, it’s about context
Reducing Utility Bad Debt: A Smarter, Proactive Approach
Improve Financial Results & Strengthen Customer Relationships
If we want to help early, we need to spot the signs sooner
The tools we rely on? They’re firing too late to make a real difference.
Reduce energy customer debt before it starts
Discover how to identify struggling households early, reducing debt and enhancing customer outcomes.
Powerful partnerships: Leveraging AI for customer experience
AI now shapes, not just predicts, customer behaviour and outcomes
Did you know that reducing customer churn by just 5% can increase profits by over 25%?
Customer Churn Reduction: Your Hidden Growth Strategy
Energy Retail Excellence, Melbourne 2024
It was inspiring to see such a strong focus on supporting vulnerable customers and driving meaningful change.
Using Predictive AI to Revolutionize Retail Energy
AI is creating a buzz across industries, and its potential for retail energy providers (REPs) is immense.
Risk Mitigation for Retail Energy Providers in the US
EMC21 is the largest Retail Energy Conference in North America. The theme for March 2024 is Mitigating Risk in Retail Energy.
Unlocking the Golden Window: Transform Debt Collection Through Early Intervention
There is a “golden window” of opportunity to identify potential future debt early and step in to help before emotions become heated.
Power Play: How early collections intervention helps energy retailers and customers alike
Early intervention delivers a win-win for the energy retailer and the customer.
Webinar – How to use AI and Behavioural Science to power your CX and marketing strategies
Are you looking to take your CX and marketing strategies to the next level?
Customer Smarts Podcast – Using a combination of AI and Behavioural Science to prevent customer loss
Read the Top 7 insights from Customer Smarts podcaster Justin Stafford’s interview with SmartMeasures cofounder.
SmartMeasures is headed to the inaugural Energy Retail Excellence conference
SmartMeasures helps energy retailers reach out to assist consumers who are having difficulty with energy bills.
Using AI and behavioural science to retain customers
AI powered by customer data and behavioural science helps you retain customers.
Challenge 6: How to measure ‘actual’ future behaviour of your customers
Are your CX metrics predicting actual retention behaviours to drive your retention strategy, or ‘aspirational’ indicators likely missing the mark?
Challenge 5 – How to link your CX initiatives to numbers your CEO cares about
CX executives use traditional metrics to report the performance of marketing initiatives — but are these the numbers the CEO wants?
Challenge 4 – How to cost effectively win back customers who have left
When there is high churn, a lot of effort is spent winning lost customers back, but is that the right approach?
Challenge 3 – How to accurately predict customer churn to deliver greater ROI
The average customer doesn’t exist. Learn how to use prediction to improve the ROI on your retention activity.
Challenge 2 – How to understand your customers’ health
Happy customers make a business thrive, unhappy customers can bring down a business. It’s critical to understand your customers’ health.
Challenge 1 – How to grow your business in a competitive market
Customer retention is the best strategy to deliver business growth and it’s lower cost focusing purely on customer acquisition strategies.
SmartMeasures founders share their story
Hear the story behind SmartMeasures from the founders
SmartMeasures at Enlit Melbourne
Discover how you can implement your own solution to retain customers at Enlit Melbourne 16-17 March
Australians are suspicious of AI technology
In developing AI applications, objectives and intentions must be well communicated to the business and to users to earn trust.
Why energy retailers need to be proactive with their customer experience
Energy retailers who provide proactive customer experience can greatly improve customer retention rates.
Customer Retention – The NEW growth strategy for energy retailers
To grow their business energy retailers need to be able to retain their existing customers.
Turning data into positive experiences for energy retail customers
Retail energy providers collect and store a tremendous amount of data about their customers.
Why AI and Customer Churn Analytics is a game changer for energy retailers
Energy retailers need to change their game if they are to maintain profitability and grow their business.
How useful are NPS, CES and CSAT scores in measuring CX success?
Surveys only capture customer sentiment at a point in time and NPS doesn’t help you improve!
Show me the money!
Focus on the money – the most important CX metric according to Forrester!
Most customers don’t complain – they just leave
B3000+ Awards Night 2019
On Thursday night SmartMeasures as the 2018 B3000 Overall Business of the Year winners, were thrilled to pass the 2019 Award to Jarrod Briffa at Kinfolk. Not only did Kinfolk take out the Overall Business of the Year award, they also won the Social Enterprise category.
Special guests were for the evening were Hon. Adem Somyurek, Minister for Local Government and Small Business and Mark Schramm, Acting Small Business Commissioner
The other category winners are:
- New Business Award – Keith Middleton of Middleton Group
- Female Entrepreneur Award – Michelle Redfern of Advancing Women in Business in Sport
- Alan Knipe Starez Innovation Award – Sonia Majkic of 3 Phase Marketing
A lot can happen in a year.
What did winning the B3000 Award mean to SmartMeasures?
When the co-founders Mike Crooks and Libby Dale started work on their submission in April 2018, they had just launched SmartMeasures at the Salesforce World Tour in Sydney and were promoting their new product to Energy Retailers in Melbourne.
Libby Dale – “We had been working hard for many years on the idea and developing the product. Entering the awards gave us the opportunity to engage in the process of thoroughly documenting our plans. We would not have done such a deep dive into our business and the submission has effectively been the foundation for where we are a year later. The recognition of winning served to validate our idea and gave us confidence to push on.”
Mike Crooks – “2018 was a big year for SmartMeasures, launching our product in March and winning B3000 in June through to signing our first Energy Retailer in October. Winning the B3000 Innovation Award was an important part of our first year in market as it gave us, and our customers the confidence that SmartMeasures was a winning idea.”
The SmartMeasures team has grown substantially with five of the team in attendance and enjoying the festivities of the Award night. The new members of the SmartMeasures team are:
- John Arundell, Commercial Manager
- Teresa Koerbes, Engagement and Delivery Manager
- Dr Lucia Kelleher, Insights Integration Consultant
