AI now shapes, not just predicts, customer behaviour and outcomes
The article “Powerful Partnerships: Leveraging AI for Customer Experience” highlights how SmartMeasures, co-founded by Libby Dale and Mike Crooks, integrates AI with behavioural science to proactively manage customer churn and debt. Their solutions predict potential issues early and employ “nudge” theory to guide customer behaviour positively. A key partnership with Zipform Digital enables personalised, timely communications across various channels, enhancing the effectiveness of these interventions. This collaboration underscores the importance of aligning technology and behavioural insights to improve customer experiences and outcomes.
Read about it here.
