SmartMeasures
Payment support
Predict payment difficulty early. Change what happens next.
How SmartMeasures identifies payment difficulty early
1.
Gather data
Collect data from multiple sources across your business and anonymise personal information.
Built for real-world data
SmartMeasures handles common data quality issues, including missing, duplicated and inconsistent records.
2.
Predict & categorise
Each week, SmartMeasures identifies customers at risk of payment difficulty and classifies them by their likely circumstances and readiness to act.
How we write treatment messages using Behavioural Science
Craft messages that align to each defined customer type
Frame all messages with supportive intention
Reduce cognitive load via proactive messaging and simple calls to action
3.
Engage & improve payment outcomes
Proactively reach out to customers to offer practical support before debt escalates.
Treatment channels
Reach your customers the way they prefer whether it be SMS, chat, app notification, email, call or even a letter.
Our approach to payment support
We focus on three customer Types, each requiring a different approach.
Support the Unexpected
These customers are new to debt, don’t engage and don’t realise help is available. Messages let them know we are here to help and offer support.
Help the Stretched
The customer is struggling to keep up. The message needs to make appropriate support approachable and the next step practical.
Reach the Disengaged
These customers are less likely to engage and may have a low readiness to act. Messages need to be clear, firm and practical.
Outcomes
- Improved customer engagement
- Proactively support vulnerable customers
- Improve cashflow
- Know your debt customer types
