Customer retention is the new growth engine

SmartMeasures helps you to be pro-active about customer retention.

What does SmartMeasures give you?


See the health of every customer at a glance

Customer health is measured by calculating churn risk from disparate signals about your customer’s experiences inside and outside your business. These signals are used to build Measures that combine to predict the health of individual customers.

This gives you new insights about who is at risk and who is happy so you can focus on those who need attention.

Predict customer churn and take immediate action

Know when your customers are going to churn before they do. Because SmartMeasures is constantly assessing your customers’ interactions, real-time alerts and treatment plans are automatically triggered so you can get in touch before it’s too late.

Treatment plans are how you reach out to customers at risk to stop them from leaving. They can range from low touch, such as an email, through to high touch, like queuing a case to your service teams for an outbound call. Treatment plans can be designed to meet your customer service strategy.


Increase revenue and profit

Increase revenue by retaining more customers and selling more to your happier customers. When you keep more of your customers you increase lifetime value and reduce the effort required to acquire and onboard new customers making life easier for everyone.

According to Gartner, “Better (customer) experience costs less to compensate, costs less to serve, costs less to retain, is less price sensitive, and is more likely to promote or recommend.” So it makes perfect sense to keep your customers happy!

How SmartMeasures saves your customers

Collect and anonymise

Collect data from multiple sources across your business.

Analyse and predict

The prediction AI scores every customer weekly and predicts who is at risk of leaving.

Act and save

The treatment AI sends the best message to retain each at-risk customer based on their current circumstances.


Outcomes to deliver growth

Weekly reporting cycle

  • Number of customers saved
  • ROI measured
  • Number of at-risk customers who received Treatment Plans to retain them

Ongoing benefits

  • Know your customers even those who haven’t contacted you
  • Slash millions from your customer churn bill
  • SmartMeasures is a systematic solution that is always on and always learning

Want to know how SmartMeasures can work in your business?